Therefore, for spring 2020 Zalando launched and produced an exclusive Capsule Collection, focused on sustainability and designed by nine Scandinavian labels. For this purpose Zalando partnered with Vogue and picked four women who not only convince on social media with unique looks, but also act with a sense of awareness of sustainability. The actress and entrepreneur Gizem Emre has taken very specific steps in her career. "My awareness of sustainability was a proactive process that also developed when I opened my first café," she says. “In my café, for example, we make sure to use as little plastic as possible and to buy and use only organic products.” And in her daily wardrobe choices, she also relies on timeless classics such as loose shirts and vintage jeans.